Remove Copywriting Remove Customer Journey Remove Management Remove Product Marketing
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Content Marketing-driven Lead Generation Ideas

Scoop.it!

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Write more blogs. LinkedIn slides.

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How & When to Use Generative AI [+Tools to Consider]

Hubspot Marketing

Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. Soon, you’ll have a life-like video without hours spent on production. With, Synthesia you can easily create both training and product marketing videos. Image Source Rephrase.AI

Price 101
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Important Marketing Terms You Should Know

Exposure Ninja

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52
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From pixels to profits: How to sell digital products online

Unbounce

When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.

Product 59
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Customer Advocacy Program: Empower Customers to Become Great Advocates

Base.ai

We had the chance to chat with Adi Ezer , Customer Internal Marketing Manager at UiPath , and ask her a few questions about her awesome customer advocacy program. Can you tell us a bit about the UiPath product? How did the customer advocacy program come about? Who would say no to that?

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.