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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

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Content Marketing-driven Lead Generation Ideas

Scoop.it!

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. LinkedIn slides.

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Unprompted: Predicting how AI is changing the future of marketing

Unbounce

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. Can you tell us a little bit about how that AI tool applies to your customer journey mapping, tool sets and so on.

Marketing 110
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How & When to Use Generative AI [+Tools to Consider]

Hubspot Marketing

Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. Soon, you’ll have a life-like video without hours spent on production. With, Synthesia you can easily create both training and product marketing videos. Image Source Rephrase.AI

Price 96
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Customer Advocacy Program: Empower Customers to Become Great Advocates

Base.ai

How did the customer advocacy program come about? When I started at UiPath I was supporting customer success in product marketing. We saw that there was a common problem for our post-sale customers. How does the customer advocacy program fit with your company culture? Who would say no to that?

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Important Marketing Terms You Should Know

Exposure Ninja

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52
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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.