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Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Digital Marketer

And here’s the secret behind them: Introducing Holy Grail Copywriting (HGC): HGC’s core principle is “Start at the Finish Line.” ” In perception management, you can strategically position yourself within your prospect’s hierarchy of needs. EPC, while the industry average was $0.53. Click here 4.

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Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

But what if the marketing generalist could create graphics and web designs through AI, applying all of their knowledge through an AI assistant who has been learning with them as they grew the business? What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI?

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The importance of Stakeholders and Practice Leads in agile marketing

Martech

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. Essentially, you no longer assign work or manage the work itself.

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What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

Buffer Marketing

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

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[AEMKT 101] Getting Agile with Email Marketing: Webinar Recording + Q&A

Litmus

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This gives you better time management.

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How to craft an effective AI use policy for marketing

Sprout Social

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process.

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What Are Productized Services?

Neil Patel

Additionally, a robust portfolio of productized services could be taken over and managed by someone new if you want to take a step back from being fully in charge. However, with productized services, you know exactly how much you’ll be bringing in once each project is complete. Marketing/B2B Solutions.

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