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AI in marketing: Examples to help your team today

Martech

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. AI will help classify customers into the right target groups or personas based on the data you’ve collected.

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How & When to Use Generative AI [+Tools to Consider]

Hubspot Marketing

New technology opens the door to new and unknown threats from bad actors. Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. The company emphasizes repurposing old content to improve the customer journey and your marketing campaigns.

Price 112
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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. These unique pages are highly optimized and filled with copywriting techniques. Landing pages.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In the tech industry partner marketing is a key channel for driving demand for new technologies.

CRM 103
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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy. GA four is no longer gonna give you the individual customer journey at the individual level.

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Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

Digital customer touchpoints continue to surge, you need to modify your customer journey and beef up your offerings online and on your websites. Protocol and process changes to keep customer safe. Education and show-and-tell of new technology and products (e.g. Covid Vaccine?). Understand your processes!

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Today’s B2B buyers are calling the tune

Martech

It would be cynical to say that new technology merely empowers one to do the same old thing in a new way. The challenge is on the marketer to figure out how to find a way to use new technology that plays to future strengths. People struggle with new technology and the change it brings. Take video.