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Top 6 Types of Content Writers You Need To Grow Your Business

Rock Content

Copywriters Copywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Constructing a plan for content creation that educates and engages consumers. Content Creation.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. The Shift to Customer-Centric Marketing. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Copywriting.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Demandbase’s partners, for example, are all in the account-based marketing space.

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101 Landing Page Optimization Tips

Unbounce

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.

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What Is Retargeting? How To Set Up an Ad Retargeting Campaign

Hubspot Marketing

The personalization of a separate ad promoting a collection, aimed at a segment of your target market, is one example of how retargeting can be successful. For example, you might use retargeting to send a list of contacts that have downloaded an ebook and invite them to sign up for a free trial of your product.

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57 common email marketing mistakes to avoid to boost click rate

Unbounce

How to do it right: Familiarize yourself with email marketing regulations in your target markets. How to do it right: Entice them to sign up for your emails by offering a lead magnet like an ebook , a discount code, or access to exclusive content. We sent out emails that took readers to this landing page: 14.