Copywriting Gen Z Global Marketing Market Research 
Pam Didner
OCTOBER 22, 2022
I’ve discovered that a persona is also essential for content planning, especially global content planning. Marketers, copywriters, designers, and even media planners need to have a solid handle on the purpose of what they’re building and, thus, must possess a strong understanding of the target customers it will attract and serve.
Marketing Insider Group
FEBRUARY 5, 2024
(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.
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