Search Engine Land

JANUARY 3, 2023

Because a majority of modern consumers – especially Gen Z – want to know that their purchases align with who they are and that the businesses to which they give their dollars care about the things they care about. Why is stating your mission important?

Gen Z 98

Gen Z Food Health Millennials 98

Pam Didner

OCTOBER 22, 2022

Marketers, copywriters, designers, and even media planners need to have a solid handle on the purpose of what they’re building and, thus, must possess a strong understanding of the target customers it will attract and serve. I’ve discovered that a persona is also essential for content planning, especially global content planning.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81