Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 118

Analytics Copywriting Communications Market Research 118

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Global Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Pam Didner

OCTOBER 22, 2022

I’ve discovered that a persona is also essential for content planning, especially global content planning. Marketers, copywriters, designers, and even media planners need to have a solid handle on the purpose of what they’re building and, thus, must possess a strong understanding of the target customers it will attract and serve.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. market share.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81