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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Clear copywriting and editing skills. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

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Google Gemini vs ChatGPT: Which AI Chatbot Is Better?

Backlinko

Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more. Backlink Outreach Emails To wrap up our SEO comparisons, we asked both apps to generate a backlink outreach email.

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The New Copywriter: Meeting Modern Content Writing Demands

Duct Tape Marketing

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot Marketing

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Copywriting Blunders: Do You Make these 10 Common Mistakes? Copywriting Blunders: Do You Make these 10 Common Mistakes? " SEO " by QuickSprout.

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10 Best Content Marketing Blogs Every Marketer Should Follow

Rock Content

His blog is full of astonishing ideas and advice for new strategies. You can read articles about SEO , the state of Content Marketing right now, the future of Digital Marketing , marketing measurement, etc. So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more.

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3 ways B2B marketers can use generative AI

Martech

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Up to 44.5%

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Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

When you approach copywriting, website design, and conversion optimization from a mobile-first perspective, the desktop version of your website will naturally improve too. Perform an SEO Competitor Analysis. Another way you can drive traffic to your website is through search engine optimization (SEO).