Copywriting Shoppers Transform 
Martech
FEBRUARY 11, 2025
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.
Vertical Response
JULY 7, 2024
Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. Instagram is also a powerhouse for shopping and e-commerce.
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Backlinko
MARCH 13, 2025
It gives you a clear picture of how online shoppers interact with your site. Move heatmaps track how shoppers move their mouse across the page. As Anna Bolton , chief CRO and conversion copywriter of Conversion Copy Co., So, when shoppers get to checkout, they feel confident in their choice. And where they drop off.
Unbounce
JUNE 25, 2020
Read on to learn how Shopify landing pages can help you transform your ecomm sales from mild to five-alarm hot. Pushing shoppers to a run-of-the-mill product page isn’t ideal since the page probably wasn’t designed to address their needs specifically. It sustains the shopper’s experience. Nanor Collection.
Buffer Marketing
JANUARY 4, 2024
This approach can transform even the briefest content into something memorable and engaging. Use a startling fact, pose a compelling question, or make a bold, unexpected statement. This hook is the gateway to your message, designed to stop scrollers in their tracks. This clarity of purpose resonates more deeply with your audience.
Neil Patel
FEBRUARY 3, 2023
Source: Statista For example, more than 60% of shoppers prefer AR to enhance their shopping experience Web-based Augmented Reality, or WebAR, allows users to virtually try on accessories, clothes, shoes, and more without being in-store. AR Is No Gimmick Statista reports that there will be over 1.7 billion mobile AR users globally in 2024.
Hubspot Marketing
DECEMBER 19, 2023
The marketplace found that 90% of Etsy shoppers rated the quality of product images as the most crucial factor when deciding to buy. The Takeaway 9 out of 10 shoppers price check on Amazon. Image Source Anyword Anyword is an AI copywriting assistant. Etsy data evidences this point. Long story short? Gil Clark Jr.
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