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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

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But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run. This leads to a more engaging and personalized experience that can increase customer engagement, interaction, and loyalty.

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Best CDP for eCommerce: How it works, benefits, and examples

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Some of our most popular integrations include: eCommerce platforms, like Shopify (including Shopify Plus), VTEX, and Akinon. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp. Marketing analytics software, like Google Analytics, Amplitude, and Mixpanel. And much more.

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Personalized marketing: What it is, benefits & real-life examples

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Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). Survey answers, CRM IDs, and much more. After deploying Insider, Slazenger experienced a 700% increase in customer acquisition and a 49x ROI in just eight weeks.

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What is a Customer Data Platform?

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In fact, CDPs were created to address customer demands for a better customer experience through segmentation. Furthermore, to address marketers’ need to launch and optimize omnichannel marketing strategies. Comparing CDP with other marketing systems. CDP vs. CRM. CRM (Customer Relationship Management).

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.