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What Is Demand Generation? [FAQs]

Hubspot Marketing

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

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How to Measure Digital Marketing ROI for Your Business

Sachs Marketing Group

By analyzing their conversion data, they find that their email marketing campaign has resulted in 100 new subscriptions, with an average subscription value of $500 per year. This translates directly to $50,000 in generated revenue, which can be directly attributed to the email marketing campaign’s success.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Customer data platform (CDP). Click To Tweet.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Conduct qualitative research to learn about your customers and unearth the right cross-sell offers.