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What does a marketing automation specialist do?

GrowMatik

The process is becoming more and more complicated, which is why more companies are now looking for marketing automation specialists more than before. What does a marketing automation specialist actually do? Marketing automation is about using software to automate marketing activities.

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Marketing Automation 101

Adobe Experience Cloud Blog

Over time, those relationships become deeper, which builds customer loyalty and keeps them coming back again and again. With a deeper relationship, you’ll also be able to up-sell and cross-sell to your customers, boosting revenue. You are able to align marketing with sales to track leads properly.

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How to Use Litmus for Email Automation When You’re Asked to Do More With Less

Litmus

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. Create comprehensive guides for every customer at scale.

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Best CDP for eCommerce: How it works, benefits, and examples

Use Insider

Some of our most popular integrations include: eCommerce platforms, like Shopify (including Shopify Plus), VTEX, and Akinon. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp. Marketing analytics software, like Google Analytics, Amplitude, and Mixpanel.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). Personalization is possible only when you have reliable data about the entire customer journey. Limited marketing stacks. And others shown below.

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Best eCommerce Personalization Software: Top 7 Tools in 2023

Use Insider

Insider comes with various personalization tools, such as: Actionable Customer Data Platform (CDP) , which combines data from multiple sources — like your eCommerce website, customer service tool, CRM, POS, contact center, etc. — to create accurate profiles of your visitors and customers.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.