Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 119

CRM Marketing Marketers Customer loyalty 119

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 124

Customer Education Customer Acquisition User-Generated 124

Bannerflow

JULY 30, 2020

Having control over your first-party data can mean that your marketing is easily poised to tailor your digital experience to your customers. In an age where customer marketing is just as important as prospect marketing – having control over your data is key. Control over data. Creativity and ROI.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98