Use Insider

DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. eCommerce CDPs in particular: Support specific online shopping use cases, like anonymous visitor personalization and AI-powered product recommendations.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Litmus

JANUARY 19, 2021

Segment your email list. At its core, marketing aims to build a relationship between your business and your customers. If you want to build strong relationships with email marketing, segmentation is crucial. But keeping up with multiple customer segments and personalized messaging can quickly eat up your team’s time.

Email Marketing 137

Email Marketing Price eCommerce User-Generated 137

Hubspot Marketing

MARCH 29, 2023

Market Segmentation Research Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics — this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.

Market Research 145

Market Research Marketing Marketers Price 145

Use Insider

NOVEMBER 8, 2023

Survey answers, CRM IDs, and much more. This unified data is the foundation for successful personalized marketing campaigns, as it ensures you’re not missing valuable information. For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2 Price drop alerts.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Use Insider

OCTOBER 7, 2023

What attributes they’re considering (colors, sizes, prices, etc.). For example, the eCommerce platform BerryBenka used Insider to integrate its online and offline customer data. Smarter predictions based on highly targeted marketing segments Some Actionable CDPs can also create AI-powered predictive audiences.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Use Insider

AUGUST 15, 2023

Survey answers, CRM IDs, and much more. Step #2: Segment your customer base Market segmentation is the process of grouping customers together based on shared characteristics and behaviors. Before working with Insider, they were facing a common problem among eCommerce organizations: Their tech stack was fragmented.

Customer 52

Customer User-Generated Customer Journey Analytics 52