Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 129

Branding Fashion Gen Z B2C 129

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Product Innovation. Leading In The Engagement Economy. So how can you effectively engage your buyer?

CMO 113

CMO Thought Leadership Marketing Marketers 113

Martech

MARCH 15, 2022

That’s how you waste time, money, and energy. For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!) G2 Grid® for CRM. Source: Netflix. What do you do?

Branding 142

Branding Transform Customer Acquisition Customer 142

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Social Insider 5.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103