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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

Using social media DMs for customer service is relatively new, but already used by 29% of marketers. It has the 3rd highest ROI of any marketing trend and use will grow in 2023, with 15% of marketers planning to try it for the first time. Which Marketing Trends Will Grow in 2023? Sales/marketing alignment.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Overloop helps marketers with lead generation in a few ways: Automated email sequences: Enables sending personalized email campaigns to nurture leads effectively.

CRM 111
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11 Artificial Intelligence Examples from Real Brands in 2023

Hubspot Marketing

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. Data analysts and marketers sifted through mountains of data from different platforms for a couple of insights. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding 102
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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

Influencer marketing trend analysis Social media users expect brands to read the room. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. Maximizing influencer ROI Influencer marketing wouldn’t be a $7.14 You learn to do what they did, but better.

Analytics 101
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As Customer Needs Evolve, These 4 Trends are Reshaping the Marketing World

Sales Force: CMO

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news? Ready to dive in?