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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130
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How to Calculate Your Customer Acquisition Cost (CAC)

Rock Content

That is the cost of getting a new user to download your app, buy a product, or start a free trial. The result is one of the most important numbers to measure the health of a marketing strategy. While the Customer Acquisition Cost is a powerful key performance indicator for business, it isn’t hard to calculate.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives. Actionability The true north of marketing KPIs is found in their actionability.

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All About Creating Employee-Generated Content and How to Make It Impactful

Scoop.it!

This employee-generated content helps to humanize your brand, which in turn builds trust. What is employee-generated content? Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing.

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Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy

Hubspot Marketing

A sudden switch could trigger some users' email clients to send you to the spam folder. It might seem counterintuitive in the short term, but cleaning disengaged folks off your email list is important to the long-term health of your email program. Emails with personalized subject lines generate six times higher transaction rates.

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How to Calculate Your Customer Acquisition Cost

Rock Content

That is the cost of getting a new user to download your app, buy a product, or start a free trial. The result is one of the most important numbers to measure the health of a marketing strategy. While the Customer Acquisition Cost is a powerful key performance indicator for business, it isn’t hard to calculate.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

The collection also contains a master marketing budget template that will help you generate a high-level visualization of your marketing budget on a month-by-month and quarterly basis. With this customizable SLA template in your toolbox, you'll have the information you need to reduce tension and define a concrete monthly lead generation goal.