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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

Healthy work-life balance, freedom to work autonomously, and supportive management are the most important, followed by the ability to make a meaningful impact in their work and a strong sense of purpose. Additionally, 63% of marketing leaders say quiet quitting is a reflection of poor management and leadership.

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5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

As it stands now, sales teams commonly live in their CRM platform, while marketing operates on their own platforms. Unifying under a shared vision of what “success” really means assures that each team achieves it. This involves a level of visibility that many companies currently lack.

Health 134
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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Managing the Agenda and Process. Managing the Process.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

Automated user management in workflows. Comprehensive campaign management with marketing event e enhancements. Flexible meeting allocation with weighted rotation option What’s new: HubSpot now enables weighted rotation settings for meetings booked from within the CRM, allowing customized distribution of meetings among team members.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Email marketers have to successfully ‘manage up’ to executives with excellent analytical skills and storytelling skills,” says Shaw.

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Customer Service and Success: What they are and why marketers should care

Martech

Supervisor: A management role that oversees support team operations, assigns tasks to agents, and makes sure goals are met. The customer success management (CSM) team advocates for customers, prioritizing their needs and providing a big-picture overview of the customer experience for other teams (including marketing, sales, and CSR teams).

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