Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM!

Marketing Automation Platform 134

Marketing Automation Platform CRM Thought Leadership Law 134

Martech

OCTOBER 20, 2021

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience.

Transform 95

Transform User-Generated CRM Marketing 95

Adobe Experience Cloud Blog

JANUARY 6, 2014

Key Quote: “Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Key Quote: “Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

CRM 100

CRM Thought Leadership Marketing Marketers 100

Neil Patel

DECEMBER 6, 2020

And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. Email marketing services are packed features to help you save time at every step of a campaign. Every step.

Email Marketing 145

Email Marketing eCommerce Marketing Marketers 145

Marketing Insider Group

JUNE 15, 2020

For example, we may think of the Customer Journey and CX from an internal perspective, for example workflow and process management, but what about the technology? And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders.

Transform 105

Transform Law Marketing Marketers 105

Use Insider

MAY 18, 2020

Furthermore, to address marketers’ need to launch and optimize omnichannel marketing strategies. While earlier data platforms like CRM, DMP, and CMS solved some customer demands around personalization and consistent cross-channel experiences, they usually failed in unifying fragmented data sources. CDP vs. CRM.

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Customer CRM Customer Journey Customer Acquisition 52