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How to develop a winning B2B ideal customer profile

Martech

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. A client wants to target a nationwide manufacturer.

Customer 111
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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Many inbound marketing agencies, including HubSpot partners, specialize in helping businesses with marketing automation, including email marketing, email drip sequences, lead scoring, SMS messaging, and CRM updates. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

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How to use AI analytics for targeted business decisions

Sprout Social

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics 108
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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. A critical new marketing role was born.

CRM 104
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7 Account-Based Marketing Examples and Lessons

CXL

Take Engagio (now part of Demandbase ), who manufactured individual bobblehead models of the relevant leaders at key accounts as part of their ABM strategy. Account-based marketing can be a powerful growth lever for organizations changing tack and pursuing a new market segment (or completely transforming their service offering).

eBook 83
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25 Best B2B Marketing Conferences 2020

Pam Didner

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. B2B Marketing Forum. B2B Online. The Sales 3.0

Transform 105
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Finding Your Niche And Scaling Your Agency

Duct Tape Marketing

More About Brent Weaver: Get a copy of his book – Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here. Learn more about Brent’s business – UGURUS. Like this show?