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Google expands Vehicle Listing Ads to new markets

Search Engine Land

VLA support both new and used vehicle inventory from dealers, retailers, aggregators or original equipment manufacturers (OEMs). Alternatively, a shop feed can be used if you do not manage the profiles for the dealer locations. Eligibility. However, some exclusions apply, such as: Private sellers. Individuals. Auto brokers.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Let journalists be journalists. Click To Tweet.

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How to develop a winning B2B ideal customer profile

Martech

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. A client wants to target a nationwide manufacturer.

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Making the case for marketing technology within your organization

Martech

With marketing automation tools and omnichannel campaign execution, marketers seek a way to scale their functions and, ultimately, increase ROI by running an efficient team that is using the latest technology. This might sound ideal for marketers.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

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Role of artificial intelligence in marketing

Sprout Social

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Founder Paul Roetzer, whose article we referenced above, recently launched a sister company, the Marketing AI Institute, with a mission of helping marketers use AI to gain a competitive advantage in their fields. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.