CRM Market Segmentation New Markets Transform 
Martech
JANUARY 28, 2022
While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Internalization was a major piece of Reckitt’s marketing ops transformation.
Rock Content
AUGUST 25, 2020
Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. In his publication on Marketing 3.0, Yet now we’ve reached Marketing 4.0, This is the most common type of customization.
CXL
JUNE 2, 2022
Account-based marketing can be a powerful growth lever for organizations changing tack and pursuing a new market segment (or completely transforming their service offering). When launching a new product , account-based marketing has two strong cards to play.
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