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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant.

CRM 94
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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. One big part of making the customer experience better is personalization.

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Career Objective Tips To Get Your Resume Noticed [+ Examples]

Hubspot Marketing

This makes your objective more personal. Marketing Manager Data-savvy lifecycle marketing manager with seven years of experience crafting omnichannel customer journeys. Strong analytical skills and familiarity with various ESP and CRM software. Pro tip : Include what you hope to get out of the job experience as well.

Finance 144
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The ultimate guide to WhatsApp Business API

Use Insider

Whether sending transactional notifications, customer support, or personalized marketing messages, Insider’s platform offers flexible solutions to your business needs. Step 4: Complete integration Integrate Insider’s WhatsApp Business API solution with your existing systems, such as your CRM or ecommerce platform.

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How to Humanize AI-Generated Marketing Content

Neil Patel

Content intelligence leverages AI capabilities to help marketers create compelling posts and get research-backed advice on their marketing strategies. Let’s say you’re writing a brief article about a “content marketing plan.”. Brand voice refers to the emotions and personality your brand wants to incite in your audience.

Marketing 116
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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

The Benefits of Using AI Digital Assistants in Marketing. With 75% of marketers planning to implement AI in their businesses within the next three years, the big question is: What’s all the fuss about? Why should you care about using AI in your job as a marketer? You can analyze mass sets of data in seconds.

Marketing 136
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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Can you do this as a one-person team? How to complement ABM with your overall marketing plans? What is Account-Based Marketing? Planning ABM takes time and effort. As marketers, you need to understand the accounts well. Can you do This as a One-Person Team? What else do you need to know?