The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.
Martech
JULY 6, 2022
“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Connecting customer data and teams.
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Martech
OCTOBER 4, 2021
With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.
Martech
DECEMBER 21, 2021
“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.
Unbounce
SEPTEMBER 19, 2023
And then of course we use Salesforce for our CRM and our sales motion. 00:30:54] Pete Housley: Banafshe, thank you for your SEO savvy as a performance marketer. Fundamental table stakes are know your competitors, and we as marketers need to know every move they make on pricing and features and competitiveness.
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