SaaS marketing strategies: The ultimate guide to market your SaaS product
Unbounce
OCTOBER 24, 2023
It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.
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