Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

SEO 116

SEO Customer Acquisition User-Generated Customer Journey 116

Econsultancy

DECEMBER 2, 2021

Customer data platforms (CDPs) and engagements platforms are two increasingly essential parts of the tech stack. Taking ownership of the customer in a cookie-crumbling world. Of course, investing in a CDP is no silver bullet – brands need to have a data strategy in place to start with.

Management 98

Management Customer Retail eCommerce 98

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. It's a combination of strategy, execution, and in our case automation.

Real Estate 73

Real Estate Price Marketing Marketers 73

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point.

Branding 141

Branding Transform Customer Acquisition Customer 141