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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. What are the benefits of having loyal customers?

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty. Customer lifetime value.

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7 High-Performing Ecommerce Marketing Strategies for 2022

CXL

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

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The New Focus on Retention Marketing

Marketing Insider Group

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library. Source: [link].

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

This leads to greater brand awareness , revenues, and customer loyalty. Omnichannel marketing vs. multichannel marketing: What’s the difference? Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. Get into the mind of your customer.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Customer experience. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Advertising. Workplace impact. Employment.