Use Insider
MAY 14, 2024
While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.
Use Insider
DECEMBER 6, 2023
However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands. For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions.
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Use Insider
DECEMBER 13, 2023
Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers. Regular communication through email helps build and strengthen relationships with your audience.
CXL
OCTOBER 4, 2022
Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. Take Monsieur Chaussure, a European leather shoe retailer.
Hubspot Marketing
FEBRUARY 14, 2019
There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Provide personalized, customer-focused service. Engage with the customer where they are.
Use Insider
MAY 2, 2024
The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.
Rock Content
SEPTEMBER 20, 2023
As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty. Strategize various ways to tap into your already existing customer base. The most common metrics to track include: Customer acquisition costs. Customer lifetime value.
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