Adobe Experience Cloud Blog

JUNE 17, 2013

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc.

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Sales-Qualified Lead (SQL) A sales-qualified lead is a potential customer the sales team has identified as someone likely to become a customer.

PR 52

PR Marketing Marketers User-Generated 52

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Every team member must embody the brand in their roles, whether creating marketing materials or engaging with clients, for a cohesive representation of the brand as a business entity. Downloads (i.e.,

SEO 124

SEO Branding Entertainment Communications 124

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. However, Content Marketing relied preponderantly on a logic of passive consumption.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72