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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

Improved customer lifetime value (CLTV) Personalization helps to increase customer lifetime value by creating personalized and relevant experiences that build loyalty and trust with customers. This ensured that our users started returning back more frequently, and this led to an increase in Customer Lifetime Value (CLTV).”