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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

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How to Navigate Your Digital Marketing Strategy During Coronavirus

Power Digital Marketing

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Google continues to be the gold standard that drives priorities for digital marketing. Short videos: On mobile SERPS, short videos take up significant real estate. Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8% Analysis has also found UK digital marketing budgets are higher than the average 35.7% A further 37.5% is spent on below-the-line actions. year-on-year to £2.84