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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

Analytics helps you identify what your customers are doing and how they’re doing it. This knowledge can then be used to create more personalized experiences for them or to direct marketing efforts in the most effective way. Why use analytics in marketing.

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Audience Strategist: The New, Critical Role on Your Content Team

Content Marketing Institute

What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. This evolution of content marketing is best expressed when I illustrate the differences between looking at a funnel-based marketing approach vs. an audience-building approach.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

That evaluation experience stays with you, creates a sense of anxiety, and, even when you’re done with getting report cards, some other evaluation is there to take their place. So, no matter what marketing channel you’re measuring, you want to pay attention to how well you capture attention and drive engagement and action.

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Morgan DiGiorgio on Podcasts From The Printerverse with Deb Corn

DirectMail2.0

Julie has been there six times, so I was in second place, so I was a little upset about that. It was a gathering of a real range of different, you would call them customers in the audience, or prospects, future customers from print shops, from schools were there, in plants. Always love to have you there. [0:01:13]

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

The internet is a beautiful place packed to the brim with information and cat videos. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Why your company needs Digital Marketing. Everyone is already there.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. in June 2021, up from $0.93