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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

Analytics helps you identify what your customers are doing and how they’re doing it. This knowledge can then be used to create more personalized experiences for them or to direct marketing efforts in the most effective way. Why use analytics in marketing. Finally, you can use analytics to track changes over time.

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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

That evaluation experience stays with you, creates a sense of anxiety, and, even when you’re done with getting report cards, some other evaluation is there to take their place. So, no matter what marketing channel you’re measuring, you want to pay attention to how well you capture attention and drive engagement and action.