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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

Analytics helps you identify what your customers are doing and how they’re doing it. This knowledge can then be used to create more personalized experiences for them or to direct marketing efforts in the most effective way. Why use analytics in marketing. Finally, you can use analytics to track changes over time.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Webinars and events are another popular marketing channel for direct marketers. What ad is performing the best?