Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. How do you break through the massive sea of marketing noise flooding the average user’s inbox, reading list, social media feed, and search results?

Customer 102

Customer Customer loyalty User-Generated Traditional Marketing 102

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Backlinko

MAY 14, 2024

And how you can use them to create an effective small business marketing plan. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space. Including ebooks, checklists, and discount codes. Those who want exactly what you have to offer.

PR 102

PR Customer loyalty User-Generated Marketing 102

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. This approach can save you time and money, build more trust, boost customer loyalty, and improve customer relationships and retention. Customer lifetime value.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. There’s no rule for it.

Whitepaper 83

Whitepaper User-Generated Customer Acquisition eBook 83

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Entertainment 84

Entertainment Customer Journey Education Customer Acquisition 84

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. This will help ensure you get the word out about your SaaS, find and target your ideal customers, and help you retain customers once they’re paid subscribers. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52