Lynton Web

NOVEMBER 9, 2023

Customer Acquisitions: Beyond leads, we want to understand how many of these leads are turning into customers. What's the acquisition cost, and what channels or forms are most effective in driving conversions? Where are they coming from? Where do they convert?

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

Customer Acquisition 107

Customer Acquisition Customer User-Generated Analytics 107

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page. Customer lifetime value.

Marketing Strategy 95

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 95

Adobe Experience Cloud Blog

MAY 24, 2019

But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. Clicking the image will take people to a specified landing page. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Welcome Software

NOVEMBER 17, 2022

Improving customer retention/conversions. Decreasing customer acquisition costs. Download the “ How to build a winning experimentation program ” ebook to access valuable worksheets and templates. Accelerating product release cycles and feature rollouts. Building a culture of collaborative innovation.

Customer Acquisition 40

Customer Acquisition eBook Communications Digital Marketing 40

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. For example, if you publish a piece of content every month about how to make money online, create a free eBook or free email course that these people can only download.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Adobe Experience Cloud Blog

OCTOBER 27, 2014

When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook. It is vital that you engage with your customers based on the preferences and channels that they choose.

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Welcome Software

NOVEMBER 17, 2022

Download the “ How to build a winning experimentation program ” ebook to access valuable worksheets and templates. Get started today!

Customer Acquisition 40

Customer Acquisition eBook Communications Digital Marketing 40

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. And gone are the days when gifting meant shipping physical items to customers.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. It also includes engagement on the page or post. Optimize your website & pages.

SEO 122

SEO B2C PR Whitepaper 122

Scoop.it!

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. For example, you can share it on social media , use it in future email newsletters, or even repackage it into an ebook or guide. The possibilities are endless!

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Entertainment 84

Entertainment Customer Journey Education Customer Acquisition 84

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. How many more qualified leads? How many more free trials? How many more webinars? How many more demos?

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Adobe Experience Cloud Blog

JUNE 23, 2014

As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Hubspot Marketing

MARCH 18, 2020

Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey. Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor. Potential roles. Product Marketing Team.

Inbound Marketing 115

Inbound Marketing SEO Transform Communications 115

Rock Content

APRIL 27, 2020

In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. Customer Acquisition Cost reduction. Another financial element of your company that benefits from automation is the CAC — Customer Acquisition Cost. Provide after-sales.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Use Insider

MAY 2, 2024

Additional data and insights on your customers’ activities, especially when you combine discounts with gamification and ask people to enter their data to claim a discount as a prize. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? dEMkCctEWE.

User-Generated 81

User-Generated Whitepaper eBook Partner Marketing 81

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Content Marketing 85

Content Marketing Entertainment Customer Acquisition Marketing 85

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. The problem with lead generation is that, as Brian Gleeson notes , “we’ve mislabeled user actions like forms-fills as ‘leads.’”.

Management 79

Management User-Generated CRM Inbound Marketing 79

Customers.ai

JANUARY 26, 2024

After discovering your ideal customer profiles and creating lists of target accounts to go after, let Metadata’s AI operator execute campaigns for you. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. What is the future of B2B marketing tools?

CRM 111

CRM User-Generated Analytics Marketing 111

Use Insider

MAY 2, 2024

Insider is the number one cross-channel customer journey platform for personalized customer experiences. Insider empowers brands to innovate through unified customer data , journey orchestration, and world-leading AI solutions. With an extensive solution like Insider’s Sirius AI , you can boost productivity by up to 60%.

Retail 52

Retail eCommerce Product Transform 52

Use Insider

JULY 8, 2023

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.

Branding 52

Branding Transform eBook Customer Acquisition 52

Martech

DECEMBER 12, 2023

Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. Although most content comes in the form of a blog post, using a variety of formats (ebooks, case studies, etc.) can unlock maximum impact.

Branding 116

Branding Customer Acquisition Law eBook 116

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.

Customer 111

Customer Customer loyalty User-Generated Traditional Marketing 111

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. By engaging your customers in a way that helps them realize success, you lessen the chances that an acquired customer will become part of your churn stat.

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. With 42% of B2B buyers using mobile specifically to do research for business purchases, it’s alarming that more than two thirds (67%) of respondents in this study reported their content — including emails and ebooks – to not be optimized for mobile devices.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

MAY 11, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Customer acquisition costs (CAC): Calculating the CAC for each campaign provides key insights on how to streamline operations to reduce it. It’s not rented space.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Neil Patel

DECEMBER 18, 2018

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email. Hack #26: Webinars are the best way to sell ebooks and courses.

eBook 111

eBook User-Generated PR SEO 111

Hubspot Marketing

MAY 6, 2022

Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years , making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. The result?

PR 104

PR Whitepaper Content Marketing User-Generated 104

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Customer acquisition cost Check and analyze your campaign performance often, and tweak your approach as needed.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Search Engine Land

JANUARY 17, 2024

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. Downloads High-value resources like ebooks or guides in exchange for contact details help build an email list while providing users with useful information. What audience you serve.

SEO 131

SEO Branding Entertainment Communications 131

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Create Personalized Content Consistently Beating out the competition is much easier when you create a memorable customer experience.

B2C 120

B2C Whitepaper Marketing Marketers 120

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. Customer acquisition cost (CAC): Calculate how much it costs to acquire a new customer, including marketing expenses.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. Customer acquisition cost (CAC): Calculate how much it costs to acquire a new customer, including marketing expenses.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

eBook 83

eBook Marketing Marketers Inbound Marketing 83