Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Widen: Online courses bring higher customer retention rate. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts.

Education 101

Education Marketing Strategy Branding Energy 101

The CMO Survey

FEBRUARY 21, 2020

These firms are harnessing the skills of data scientists and abundant data about their online prospects and customers to optimize the customer experience, with the goal of driving revenues and profitability. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

MAY 16, 2022

And can I factor in customer acquisition cost on top of that?" We're not going to give up customer acquisition cost," Bodnar explains. What we're saying is, community acquisition cost is going to be the precursor. Bodnar says. In your community," says Bodnar. I think these bets are long-term.

Customer Acquisition 91

Customer Acquisition User-Generated CMO Transform 91

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The management team expects marketing to lower customer acquisition costs. The Most Effective B2B Marketing Strategies.

Marketing Strategy 141

Marketing Strategy Finance Marketing Marketers 141

Martech

MARCH 15, 2022

That’s how you waste time, money, and energy. For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!) “Don’t Look Up” movie poster.

Branding 140

Branding Transform Customer Acquisition Customer 140

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The management team expects marketing to lower customer acquisition costs. The Most Effective B2B Marketing Strategies.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Animalz blog

MARCH 20, 2023

Animalz worked with Exer Health to build SEO as an organic customer acquisition channel that will supplement consultative sales. Compounding the problem, Exer Health had a tight budget and only one person dedicated to managing content: Derek Shanahan, their VP of Growth. And this approach paid off.

Health 58

Health SEO Transform Education 58