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How Samsung transformed their customer experience with a new support site search

Martech

By taking this step, not only did Samsung avoid alienating users who needed help — they also managed to elevate CX and achieved a 19% increase in customer engagement on the support site. Managing a site of approximately 2,500 help articles became too labor-intensive for Messina’s small team. Traffic to the website exploded.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Cross-functional alignment is critical for marketing transformation. Pillar 1: Marketing Strategy.

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Digital Asset Management and the knowledge gap: Discovery

Martech

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. These are a few of the critical attributes and questions needed for a detailed digital asset management strategy.

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2 Ways to Take Back the Power in Your Business: Part 1

Digital Marketer

Knowing what you want maintains momentum and breathes energy into tasks that otherwise would be monotonous. Nine-to-five employees increasingly seek to align with impact-driven organizations, and keeping the transformation the company aims to procure top-of-mind will drive motivation.

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Marketers Pivot to Meet Pandemic Year’s Emerging Digital, Social, and Political Trends

The CMO Survey

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. climate issues were the focus of the energy sector). were senior manager roles. of these being senior managers. companies, 94.5% since June 2020.

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Digital advertising automation is here: Are you ready? by Fluency

Martech

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Change management Since automation can dramatically shift your business, it requires energy and buy-in from the top.

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5 enduring trends in martech

Martech

In a fast-paced martech world that affords too-little time for reflection, it’s useful indeed to think about continuity, among other reasons, because it can help focus your energies and keep you from wasting time chasing ephemeral fads. Effectively managing customer data is table stakes for prospect and customer digital engagement.

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