Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 92

Transform Customer Customer Acquisition Finance 92

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Review both heavily contested and fast and unanimous decisions.

Transform 118

Transform CMO Customer Acquisition Finance 118

Martech

APRIL 20, 2023

CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?

Customer 109

Customer Non-Profit Transform Thought Leadership 109

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Welcome Software

OCTOBER 4, 2022

The need for new marketing architecture (or marchitecture) has become critical. That’s why we’ve created a next-generation content management system (CMS), designed to unify assets, behavior and people, activate accessible, real-time data, and harmonize and activate personalized digital experiences.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Welcome Software

OCTOBER 4, 2022

The need for new marketing architecture (or marchitecture) has become critical. That’s why we’ve created a next-generation content management system (CMS), designed to unify assets, behavior and people, activate accessible, real-time data, and harmonize and activate personalized digital experiences.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 103

Customer Acquisition Customer Key Performance Indicator Transform 103