Martech

MARCH 4, 2024

Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Customer Journey 84

Customer Journey Customer Marketing Automation Platform Manufacturing 84

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Use Insider

APRIL 17, 2023

This ensured that our users started returning back more frequently, and this led to an increase in Customer Lifetime Value (CLTV).” Reduced customer acquisition costs Personalization helps reduce customer acquisition costs by targeting specific customer segments with customized content and offers.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Use Insider

NOVEMBER 8, 2023

For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories. Adidas designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide. Credit card applications increased by 192%.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Martech

APRIL 15, 2022

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. Leveraging AI in marketing. Account-based marketing: A snapshot. Click here to download!

B2C 115

B2C Marketing Automation Platform Gen Z Whitepaper 115

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117