Customer Acquisition, Market Segmentation, Marketing Plan and Transform

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. Customer lifetime value.

CMO

CMO Finance Key Performance Indicator Transform

Why CMOs must cross the technical divide

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. AI has tremendous potential across many marketing categories. drove this home.

CMO

CMO Customer Acquisition Transform User-Generated

Marketing Pro Pulse

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Why CMOs must cross the technical divide

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