Customer Acquisition Market Segmentation New Technology Transform 
Martech
APRIL 19, 2023
Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. What today might look like mature and stable technology categories (e.g.,
Use Insider
APRIL 12, 2023
A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. These apps are great for boosting customer engagement, adding value to your brand, and driving more conversions.
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