Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages.

Product 93

Product SEO Customer Acquisition eCommerce 93

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point.

Branding 140

Branding Transform Customer Acquisition Customer 140

Hubspot Marketing

OCTOBER 6, 2022

Functional structure also has the potential to create barriers between different functions — and it can be inefficient if the organization has a variety of different products or target markets. By the same token, the order fulfillment process can't start until customers have been acquired and there are product orders to fill.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays.

eBook 83

eBook Marketing Marketers Inbound Marketing 83