Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages.

Product 98

Product SEO Customer Acquisition eCommerce 98

Hubspot Marketing

OCTOBER 6, 2022

Functional structure also has the potential to create barriers between different functions — and it can be inefficient if the organization has a variety of different products or target markets. This organizational structure also keeps the business constantly aware of demand changes among its different audience segments.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays.

eBook 83

eBook Marketing Marketers Inbound Marketing 83