Customers.ai

DECEMBER 20, 2024

This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time. How does relationship marketing differ from traditional marketing? Traditional marketing focuses on acquiring new customers through promotions, advertisements, and campaigns aimed at driving immediate sales.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Hubspot Marketing

JUNE 18, 2025

For instance, research from Capital One shows that retailers using three or more channels increased consumer engagement 250% over single-channel retailers. That said, I’ve found growth marketing works best when your message shows up in places where it actually makes sense.

User-Generated 117

User-Generated Direct Mail Marketing Marketers 117

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations. Get MarTech!

Manufacturing 131

Manufacturing Customer Acquisition Retail User-Generated 131

Martech

NOVEMBER 9, 2021

Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one. Yet by more than a two-to-one margin, companies focus on customer acquisition over customer retention.

Customer 124

Customer Customer Journey Retail Customer Acquisition 124

Econsultancy

DECEMBER 2, 2021

While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

Management 98

Management Customer Retail eCommerce 98

CXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Hubspot Marketing

AUGUST 21, 2023

Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them. This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact.

Price 98

Price Finance Marketing Strategy Product 98