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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Example: Hey [Name], you left something in your cartcomplete your order today and enjoy free shipping!

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Growth marketing — the campaigns that you need to know

Hubspot Marketing

This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs. User Feedback Loops I often find that many marketing teams (and leadership) are so eager to talk about themselves that they forget to listen back.

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What is Customer Lifetime Value?

Neil Patel

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? See what I did there?)

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? See what I did there?)

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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. Unlike traditional marketing, where you bombard prospects with sales messages – social media is a two-way process. The world is moving faster than ever before.