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Cross-channel marketing use cases: 2022’s ultimate guide

Use Insider

Put simply, cross-channel marketing combines multiple marketing channels to create connected messaging that can nudge the user to the next step in their buying journey. Today’s shopper experiences a minimum of six touchpoints before making a purchase, compared to pre-digital era interactions of around 2-3 touchpoints.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

In addition, Deloitte highlights that 80% of customers are more likely to purchase from a company that offers personalized experiences, and 69% of online shoppers say that the quality of relevance of a company’s message influences their perception of the brand. “10X ROI achieved with Insider’s Customer Data Experience Platform.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). Shoppers use an average of 10.4 Referred customers deliver 16% higher lifetime value (Source: Wharton School of Business). Connect The Dots In The Customer Journey Touch Points. Your customers don’t want it.