Adobe Experience Cloud Blog

DECEMBER 13, 2018

All the data in the world won’t help you if you aren’t committed to using it to improve your website and customer journey. By all means, think outside the box, but don’t let the emergence of new marketing channels cause you to lose sight of what’s tried and true. The post Distracted by New Technology?

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Martech

FEBRUARY 12, 2024

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind.

Marketing 111

Marketing Marketers Telemarketing Customer Journey 111

Martech

MARCH 18, 2022

This time, our theme is “The customer journey of a lifetime.” How to future-proof your digital marketing strategy : Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Customer journeys. ” We hope to see you there.

Transform 124

Transform Customer Journey Analytics Entertainment 124

Martech

MARCH 18, 2022

This time, our theme is “The customer journey of a lifetime.” How to future-proof your digital marketing strategy : Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Customer journeys. ” We hope to see you there.

Transform 112

Transform Customer Journey Analytics Entertainment 112

Martech

SEPTEMBER 23, 2021

The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences.

Communications 134

Communications Marketing Marketers Customer Journey 134

SmartBrief - Marketing

SEPTEMBER 25, 2023

We need to recognize that waning component when we examine the current marketing landscape. Are we too focused on digital? The advent of digital marketing has provided tools and platforms for measurement that many of us never imagined. Using a tool or new technology without understanding its purpose is usually dangerous.

Marketing 52

Marketing Marketers Digital Marketing Customer Journey 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies are making old channels more accessible.

Analytics 131

Analytics Customer Journey Marketing Marketers 131