Chief Martec
JANUARY 10, 2022
This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations.
SMEI
NOVEMBER 2, 2021
However, they will also serve you well in maintaining and strengthening your existing customer relationship and building brand loyalty in your core followers. Customers are much savvier these days, and old fashioned direct marketing tactics no longer work on a digital generation that has been raised to be cautious.
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SMEI
NOVEMBER 2, 2021
However, they will also serve you well in maintaining and strengthening your existing customer relationship and building brand loyalty in your core followers. Customers are much savvier these days, and old fashioned direct marketing tactics no longer work on a digital generation that has been raised to be cautious.
Econsultancy
DECEMBER 13, 2021
Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. year-on-year in Q2 2020.
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